Digital marketing is constantly changing, evolving, and growing at an unprecedented rate. Digital marketing has only been around for about 20 years, but it has already revolutionized the business world in that short time. Digital marketing started as a way to promote online goods and services through websites like eBay and Amazon. Digital marketing uses paid advertising through search engines to get people interested in products or services, essentially taking out the middle man (or woman). Now digital advertising encompasses so much more than just promoting items on eBay; there are now hundreds of different ways to advertise using digital channels. Digital marketing can include any type of advertisement or message geared towards consumers that will influence them to buy products, sign up for offers, or just become aware of your brand, whether offline or online.
Digital Marketing in 2023
As we look towards the future of digital marketing, it’s difficult to say what will happen in another year or two, but some trends are essential to keep your eye on before planning for Digital Marketing. These trends will help you make sense of this ever-changing word called “digital marketing” and plan accordingly.
- Native advertising is becoming more popular thanks to social media platforms like Facebook and Twitter, allowing brands to post promoted posts within their feeds. There has been much industry buzz about native ads because they protect user experience by providing relevant and non-intrusive. Native advertising is taking over display ads while blurring the lines of what’s an ad and what is a post from a brand. Digital marketing companies can expect continued support for native advertising as social media platforms work to keep their users happy while monetizing the platform with advertisements that provide value to its users.
- Social Media Marketing will continue to be a must-have for any digital marketing strategy moving forward into Digital Marketing 2023. Digital marketers should go all-in on mobile social media marketing because of mobile’s massive influence on consumers’ shopping habits. Digital marketers should know which apps are popular among their target audience so they can reach those people through those preferred apps instead of wasting advertising dollars trying to force-feed ads onto unwilling consumers through non-mobile-friendly websites or apps. Digital marketers should also focus on creating quality content that is useful, entertaining, or informative, so users are more likely to share it with their friends/followers. Digital marketers should also keep in mind “social referral” when creating digital marketing campaigns to maximize the impact of all their advertising efforts. The gold standard for digital marketers in Digital Marketing 2023 will be maximizing ad dollars by measuring social media engagement and return on investment.
- Digital marketers should focus on mobile user acquisition for Digital Marketing because of the rapid increase in smartphone usage over the years, which has forced many brands to create apps or at least mobile-friendly websites to accommodate these consumers. Digital marketers need to make sure they capture this growing market correctly, whether through ads on Facebook, running text message sweepstakes, or just creating apps that provide users with an experience their friends are already having. Digital marketers need to make sure they aren’t leaving out the growing number of mobile users. Digital marketers should also focus on video marketing because it can effectively capture consumers’ attention and share your brand’s value proposition quickly and clearly. Digital marketers need to shoot short videos (less than 3 minutes) that tell a story about their product or service to grab consumer attention and provide them helpful information at the same time.
